Publisher's Synopsis
In Branding and Website Essentials for Entrepreneurs you'll learn how to create a website strategy that sells your services, positions you as an expert, and ultimately grows your business. When you build your first website, it's easy to let your emotions, your favorite colors, and your personal preferences guide your decisions. In Branding and Website Essentials for Entrepreneurs, I'll teach you what elements really matter and how to make the shift to looking at your website through your visitors' eyes. Trust me-this will not only reduce your stress, but it will also make your website much more effective. You'll get Instant Insights on ... - How to use your website to build credibility and authority - Three keys to increase your online success and reach your website goals - A simple exercise to finally know what pages to put on your website - How to create your own unique strategy so you get leads from your website - Tips for branding, e-mail marketing, and search engine optimization
