Publisher's Synopsis
The magnificent traditional Chinese culture is a precious heritage and inexhaustible source of inspiration for the Chinese nation. Combining the time-honoured cultural elements with modern commercial purposes, design projects tend to touch their audience deeper in terms of recognition and trigger dissemination. Extracting the essence of traditional culture and applying it appropriately in brand identity design is the goal that many designers constantly pursue. Comprehensive project analysis is provided in this book with an insight into the intriguing Chinese culture that the designers proudly present.
