Paperback (19 Jul 2006)
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In one single pack you can find a wealth of resources on branding in the Branding Bundle. The books included are From Brand Vision to Brand Evaluation by De Chernatony and Creating Powerful Brands by De Chernatony and Malcolm McDonald, best-selling texts from leading authors.
| ISBN: | 9780750683166 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 19 Jul 2006 |
| Weight: | 1410g |
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