Branding Bangladesh

Branding Bangladesh From 'Bottomless Pit' to a 'Middle Income' Country

Hardback (01 Dec 2022)

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Publisher's Synopsis

This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.


Book information

ISBN: 9789811971945
Publisher: Springer Nature Singapore
Imprint: Palgrave Macmillan
Pub date:
DEWEY: 320.95492
DEWEY edition: 23
Language: English
Weight: 352g
Height: 217mm
Width: 156mm
Spine width: 17mm