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Branding Bangladesh

Branding Bangladesh From 'Bottomless Pit' to a 'Middle Income' Country

Hardback (01 Dec 2022)

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Publisher's Synopsis

This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.


About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9789811971945
Publisher: Springer Nature Singapore
Imprint: Palgrave Macmillan
Pub date:
DEWEY: 320.95492
DEWEY edition: 23
Language: English
Number of pages: 163
Weight: 352g
Height: 217mm
Width: 156mm
Spine width: 17mm