Hardback (16 Dec 2001)
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Offering key insights on developing a global branding strategy and featuring ample examples and brief case studies of global branding practices employed by many notable corporations, this book addresses how companies can overcome cultural differences.
| ISBN: | 9780658009457 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 Dec 2001 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Number of pages: | 320 |
| Weight: | 589g |
| Height: | 228mm |
| Width: | 158mm |
| Spine width: | 19mm |
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