Brand It Like Beckham

Brand It Like Beckham The Story of How Brand Beckham Was Built

Revised Edition

Paperback (19 Apr 2010)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?

Book information

ISBN: 9789814276931
Publisher: Marshall Cavendish Business
Imprint: Marshall Cavendish Business
Pub date:
Edition: Revised Edition
DEWEY: 658.827092
DEWEY edition: 22
Number of pages: 221
Weight: 248g
Height: 196mm
Width: 130mm
Spine width: 17mm