Book (01 Jan 2018)
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"An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition, and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements are addressed throughout this book, including an examination of primary elements, such as names, logos, color palettes, and more"--.
| ISBN: | 9781531000097 |
| Publisher: | Carolina Academic Press |
| Imprint: | Carolina Academic Press |
| Pub date: | 01 Jan 2018 |
| DEWEY: | 338.4779 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xviii, 136 |
| Weight: | -1g |
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