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Brand Equity & Advertising

Brand Equity & Advertising Advertising's Role in Building Strong Brands - Advertising and Consumer Psychology

Book (30 Jun 1993)

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Book information

ISBN: 9780805812831
Publisher: Lawrence Erlbaum Associates
Imprint: Lawrence Erlbaum Associates
Pub date:
DEWEY: 659.1
DEWEY edition: 20
Language: English
Number of pages: 380
Weight: 794g
Height: 241mm
Width: 165mm
Spine width: 31mm

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