Publisher's Synopsis
Get your brand off the 'performance plateau' and learn why using platforms to build your brand can drive both immediate sales and long-term growth.Research has shown that for many companies, the performance plateau is a real and frustrating part of a brand's growth cycle that can affect every company from SMEs and start-ups to big names with an established presence. Brands are getting to a point where the success of their traditional approach stalls, providing less return on ad spend and leaving them looking for new ways to grow.The best way to address this stagnation? Focus your time and effort on building your brand and join companies like AirBnB in reporting your highest profits yet.Covering each of the 10 key platforms in-depth including; Google, Meta, TikTok, Amazon, LinkedIn, Snapchat, Twitter, Pinterest, Spotify and YouTube, this book provides practical advice and case studies for marketing professionals of brands of every kind and at each stage of maturity. Brand-Building in the Platform World will help you pick the best platforms for your brand and maximize on their effectiveness to deliver tangible results.
