Publisher's Synopsis
COMPETITIVE ADVANTAGE:
- Local Boston-based writers who know the city like the back of their hands.
- Pull out map and numerous "best of"-type lists with color photos.
TOURISM TRENDS:
- More than 2,000 hotel rooms (at 9 properties) opened in 2019 with another 2,000 rooms projected to open over the next two years at 6 more properties.
- Projected visitations for 2019 were about 20 million domestic visitors and 2 million international visitors.
- Overseas visitation to Boston (excluding Canada and Mexico) has increased 54% over the past decade.
- Robust growth in Chinese visitation has driven the increase in international visitors, as has Massport's success in winning direct, nonstop services to new international destinations. Boston Logan International Airport now offers direct service to 56 international locations.
- While overseas visitors only represent 8% of overall visitation to Boston they account for nearly 15% of tourism spending.
FULLY REDESIGNED!
- New front cover has eye-catching full-bleed images with key selling points on the front.
- New back cover is fully-redesigned.
- "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going).
- Visually focused with more color and images including more full and half-page images throughout and color-coded category icons.
- Other useful features including Things You Need to Know Before You Visit Boston, Great Itineraries, Walking Tours, Calendar of Events.
- "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel.
- Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational.
CURATED AND RELEVANT:
- Focused coverage on only the best places so travelers can make the most out of their limited time.
- Carefully vetted recommendations for all types of establishments and price points.
CONCISE:
- Shortened reviews presented with brevity and focus.
Please see additional key selling points in the book's main description.
