Publisher's Synopsis
As an entrepreneur or business owner, how do you turn a goldmine of expertise and experience into a brilliant book that will build your business?
Step by step, Lucy McCarraher takes you through the challenging but hugely rewarding transition from well-thought-of expert to thought-leading author.
Book Magic will hand you the golden keys to success:
- Clarity and confidence - writing your book will make you better at what you do
- Authority and influence - nothing sells you like a book
- Prospects and clients - your book will become your undercover sales agent
- Speaking and platforms - your book will make you visible and sought after
- Book magic - as a published author you will see astounding results for you and your business
