Publisher's Synopsis
The first edition of this book, published in 1983 was highly successful. This edition, full of wonderful anecdotes has been significantly updated and expanded, covering mistakes and blunders from all aspects of international business including:.
∗ Marketing.
∗ Management.
∗ Production.
∗ Translation.
∗ Strategy.
Blunders in International Business will help increase students′ understanding of international business, through learning the mistakes that others have made around the world, when introducing products to other countries.
The examples featured show just how different words can translate, with often hillarious results. For example, when translated into Swedish a brand of cereal becomes ′burned farmer′!.
