Publisher's Synopsis
This new edition of
Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders.
Some of the well–known old blunders have been replaced in order to update the lessons learned. The new edition, expanded but conserving its well–liked, concise format, includes more than fifty new international business blunders, featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
Mistakes in business, errors no one wants to admit, and stories of disaster and crisis no one cares to recount can illustrate valuable lessons and strategies for coping with similar situations in the future. David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.
