Publisher's Synopsis
Data, data, data...big data, small data, its everywhere. What is your data strategy? Are you a cast with a big net sort of professional? Create a big flat file and hope for the best? Maybe you are a stealth data purveyor--harpoon in hand and a precise plan--ready to implement and analyze. Between these two extremes we find a variety of strategies. Quite often it seems like everyone is speaking a secret language and you are left strumming your lips in doubt. What if you had a guide to navigate the road to a better data blueprint? Ambient data is everywhere--are you listening?
