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Blue Ocean Strategy

Blue Ocean Strategy Beyond Disruption

Hardback (boxed Set) (09 Jan 2024)

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Publisher's Synopsis

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.

These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers-in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

About the Publisher

Harvard Business Review Press

Harvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. Our mission is to improve the practice of management in a changing world. This mission influences how we approach what we do here and what we believe is important.

Book information

ISBN: 9781647829674
Publisher: Harvard Business Review Press
Imprint: Harvard Business Review Press
Pub date:
DEWEY: 658.802
DEWEY edition: 23
Language: English
Number of pages: 560
Weight: 998g
Height: 210mm
Width: 155mm
Spine width: 43mm