Publisher's Synopsis
From choosing software to managing comments, here′s what every blogger needs to know Whether you′re blogging for fun, for money, or as part of your job, this book will help you do it better. If it′s your first venture into the blogosphere, get the lowdown on software, safety, and style. If you have some experience, jump right into ways to improve your content, boost readership, add Twitter to the mix, generate income, and more! How to get started — decide what to blog about, choose the right software, and register your domain Find the right fit — discover your niche and learn all you can about your audience Content is king — learn how to make your writing, photos, videos, and audio compelling enough to keep visitors coming back You′ve started something — see how to encourage comments and how to deal with comments you don′t want It′s more than words — add photos to your blog or learn to start and maintain a podcast Promote your blog — expand your audience with Twitter and use social networks to drive traffic to your blog Penny for your thoughts — explore ways to make money from your blog Give it the business — find out the important things you should keep in mind when writing a corporate blog Open the book and find: Steps for setting up a blog with Blogger, WordPress, or Tumblr Ways to use your blog Design and content tips When anonymity is appropriate Tricks for sidestepping spam How RSS can help market your blog Tools for tracking blog traffic Ten tools for mobile blogging Learn to: Compare and use the newest blogging software tools Find your niche and gain an audience Integrate your blog with social media and explore microblogging Make money with advertising and search engine optimization
