Publisher's Synopsis
* WHY DO SOME WEBSITES WIN BIG, while others come in a distant second? * WHAT DOES IT TAKE to win online? * WHAT DIFFERENTIATES the winners from the also-rans? BIZNETS examines the e-commerce strategies behind the success of the "Big Six" online retailers - Amazon, Dell, eBay, Quixtar, Sears, Tesco - to uncover what accounts for their continued popularity and profitability. BIZNETS shows what all businesses can learn from the "Big Six" as the Internet revolution continues.