Paperback (23 Feb 2007)
Includes delivery to the United States
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Anyone who plans to do business in China shouldn't get on the plane without this book. It cracks the code of marketing to the new Chinese consumer by uncovering core drivers of behaviour and preference in key market segments. It includes indispensable practical advice and common pitfalls.
| ISBN: | 9781403976635 |
| Publisher: | Palgrave Macmillan |
| Imprint: | Palgrave Macmillan |
| Pub date: | 23 Feb 2007 |
| DEWEY: | 658.83430951 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 225 |
| Weight: | 372g |
| Height: | 236mm |
| Width: | 176mm |
| Spine width: | 14mm |
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