Print this page
Billions

Billions Selling to the New Chinese Consumer

Hardback (15 Jan 2006)

Not available for sale

Includes delivery to the United States

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Other formats/editions

Check stock

Publisher's Synopsis

'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. The author explains the importance of culture in shaping buying decisions and describes the core drivers of behaviour and preference in key market segments.

Book information

ISBN: 9781403971692
Publisher: Palgrave Macmillan
Imprint: Palgrave Macmillan
Pub date:
DEWEY: 658.83430951
DEWEY edition: 22
Number of pages: 225
Weight: 476g
Height: 234mm
Width: 156mm
Spine width: 22mm

Blackwell's Bestsellers

$0.98off

A Curse for True Love

Stephanie Garber

Paperback
Published 20 Jun 2024

Save $0.98

  • RRP $12.77
  • $11.79
Add to basket
Things No One Taught Us About Love

Vex King

Paperback
Published 25 Apr 2024

  • $15.68
Add to basket
Hunger Games

Suzanne Collins

Hardback (boxe...
Published 26 Oct 2023

  • $89.46
Add to basket
Half-Arse Human

Leena Norms

Hardback
Published 19 Dec 2024

  • $21.72
Add to basket
Into the Dark

Jessa Hastings

Paperback
Published 13 Feb 2024

  • $18.59
Add to basket

$1.69off

Magnolia Parks

Jessa Hastings

Paperback
Published 01 Dec 2022

Save $1.69

  • RRP $19.16
  • $17.47
Add to basket

$1.69off

Daisy Haites

Jessa Hastings

Paperback
Published 15 Dec 2022

Save $1.69

  • RRP $19.16
  • $17.47
Add to basket

$0.72off

The Long Way Home

Jessa Hastings

Paperback
Published 15 Dec 2022

Save $0.72

  • RRP $19.16
  • $18.44
Add to basket
80,000 Hours

Benjamin Todd (autho...

Paperback
Published 31 Jul 2023

  • $22.13
Add to basket

$2.01off

Daisy Haites. The Great Undoing

Jessa Hastings

Paperback
Published 15 Dec 2022

Save $2.01

  • RRP $19.16
  • $17.15
Add to basket

$0.92off

The Ballad of Never After

Stephanie Garber

Paperback
Published 29 Jun 2023

Save $0.92

  • RRP $12.77
  • $11.85
Add to basket

$0.83off

Once Upon a Broken Heart

Stephanie Garber

Paperback
Published 30 Jun 2022

Save $0.83

  • RRP $12.77
  • $11.94
Add to basket
Children of Anguish and Anarchy

Tomi Adeyemi

Limited Edition Signed by the Author

Hardback
Published 25 Jun 2024

  • $21.72
Add to basket

$3.91off

Belladonna

Adalyn Grace

Hardback
Published 20 Jun 2024

Save $3.91

  • RRP $25.56
  • $21.65
Add to basket
Reckless

Lauren Roberts

Paperback
Published 02 Jul 2024

  • $12.77
Add to basket
Eighteen

Alice Loxton

Signed by the Author

Hardback
Published 15 Aug 2024

  • $28.12
Add to basket
Magnolia Parks - Into the Dark

Jessa Hastings

Hardback
Published 07 Nov 2024

  • $31.96
Add to basket

$3.41off

The Women Who Wouldn’t Wheesht

Susan Dalgety (edito...

Hardback
Published 30 May 2024

Save $3.41

  • RRP $28.12
  • $24.71
Add to basket
Magnolia Parks

Jessa Hastings

Hardback
Published 07 Nov 2024

  • $31.96
Add to basket

$1.40off

Private Rites

Julia Armfield

Hardback
Published 11 Jun 2024

Save $1.40

  • RRP $21.72
  • $20.32
Add to basket
Magnolia Parks - The Long Way Home

Jessa Hastings

Hardback
Published 07 Nov 2024

  • $31.96
Add to basket

$0.55off

Matrescence

Lucy Jones

Paperback
Published 06 Jun 2024

Save $0.55

  • RRP $14.05
  • $13.50
Add to basket

$2.67off

Madrigal's Magic Key to Spanish

Margarita Madrigal, ...

Paperback
Published 01 Sep 1989

Save $2.67

  • RRP $24.27
  • $21.60
Add to basket