Big in Asia

Big in Asia 30 Strategies for Business Success

expanded and fully updated new Edition

Paperback (01 Jan 2007)

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Publisher's Synopsis

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

Book information

ISBN: 9780230000278
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: expanded and fully updated new Edition
DEWEY: 658.049095
DEWEY edition: 22
Language: English
Number of pages: 438
Weight: 674g
Height: 234mm
Width: 157mm
Spine width: 24mm