Publisher's Synopsis
Big Fish - Secrets to Hooking and Landing the Best Clients in Any Industry reveals the truths and shatters the myths about big client acquisition. Big Fish explains what it takes to land big clients, why you fall short of your expectations, and how you can avoid the mental lapses that prevent you from consistently reaching your sales goals. The secrets to consistent success will surprise and even astonish you. If you have ever found yourself falling short of your sales targets, you'll appreciate the success you can attain when you begin selling from a position of strength and knowledge. Drawing from a wide range of real-life stories, Big Fish provides a framework upon which successful sales can be built. It gives us more than a how-to, more than a do-as-I-do approach to selling. It offers us the mindset and philosophy necessary to achieve consistent success in the sale arena. If your goal is to attract and close the very best clients in today's market, then read this book.
