Between Marx and Coca-Cola

Between Marx and Coca-Cola

Paperback (01 Dec 2006)

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Publisher's Synopsis

In the 1960s and 1970s, Western Europe's "Golden Age" (Eric Hobsbawm), a new youth consciousness emerged, which gave this period its distinctive character. Offering rich and new material, this volume moves beyond the easy conflation of youth culture and "Americanization" and instead sets out to show, for the first time, how international developments fused with national traditions to produce specific youth cultures that became the leading trendsetters of emergent post-industrial Western societies. It presents a multi-faceted portrait of European youth cultures, colored by differences in gender, class, and education, and points out the tension between emerging consumerism and growing politicisation, succinctly expressed by Jean-Luc Godard in his 1967 pairing of "Marx and Coca-Cola."

Book information

ISBN: 9781845453336
Publisher: Berghahn Books
Imprint: Berghahn Books
Pub date:
DEWEY: 305.23509409046
DEWEY edition: 22
Language: English
Number of pages: 424
Weight: 614g
Height: 233mm
Width: 158mm
Spine width: 23mm