Publisher's Synopsis
The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique is its strategic perspective. He is concerned with ways of developing organizations where creativity is valued and systematically encouraged. - - Drawing on both the published literature and the experience of a wide range of organizations, he: - ? describes methods of promoting creativity in organizations - ? summarizes established concepts and practices on the subject - ? examines the role of leadership in organizational creativity - ? looks at organizational structure as a source of creativity - ? sets out principles for the design of problem-solving processes - ? presents a critical guide to creativity techniques. - - Throughout the text there are 'activities' to help readers identify and analyse potential improvements in their workplace, and the book concludes with '101 ideas for increasing organizational creativity'. - - In a world where turbulence is the norm, 'business as usual' is probably the route to extinction. For any executive or functional manager determined to find 'a better way', Peter Cook's stimulating and practical book will repay careful study.
