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Behavioural Research for Marketing: A Practitioner's Handbook

Behavioural Research for Marketing: A Practitioner's Handbook

Paperback (04 Jul 2022)

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Publisher's Synopsis

 Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour.
 The theories described in the book are universal, straddling cultures and countries and making the book truly international.
 Written by a leading practitioner in the field, with decades of practical experience.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780367771331
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 202
Weight: 324g
Height: 153mm
Width: 228mm
Spine width: 19mm

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