Behavioral Insights

Behavioral Insights - The MIT Press Essential Knowledge Series

Paperback (22 Sep 2020)

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Publisher's Synopsis

Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.

Book information

ISBN: 9780262539401
Publisher: The MIT Press
Imprint: The MIT Press
Pub date:
DEWEY: 361.1
DEWEY edition: 23
Language: English
Number of pages: 248
Weight: 230g
Height: 127mm
Width: 177mm
Spine width: 19mm