Publisher's Synopsis
This groundbreaking examination of the symbolic strategies used to prepare troops for imminent combat offers an interdisciplinary look into the rhetorical discourse that has played a prominent role in warfare, history, and popular culture from antiquity to the present day. It focuses on one of the most time-honoured forms of motivational communication, the encouraging speech of military commanders, to offer a pragmatic and scholarly evaluation of how persuasion contributes to combat leadership and military morale.
