Book (01 Feb 1988)
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This introductory text breaks the maze of marketing research down into seven stages. A managerial emphasis, new photo essays, profiles of marketing research professionals, and research studies provide views of modern practice in the field.
| ISBN: | 9780030072789 |
| Publisher: | Dryden |
| Imprint: | Dryden |
| Pub date: | 01 Feb 1988 |
| DEWEY: | 658.83 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 765 |
| Weight: | -1g |
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