Publisher's Synopsis
An award-winning book that brings into balance the human equation in business. Topics such as leadership, listening, motivation, change, and communication are looked at from a humanistic point of view. Contains an extensive bibliography and index. Perfect for those who manage a small business or in a large corporation. "Back to The Basics Management is not a gimmick, not a technique, not a fad. It is the very essence of management- the philosophy, the psychology, and the craft of leadership. In 8 languages including Chinese and Japanese, computer training programs, audio books and 6 English printings. This second edition is even more relevant in today's economy. Through away your other books on management, you will never need them after you read this." Library Journal
