Publisher's Synopsis
For the successful development of a market economy, it is necessary that the needs and demands of specific groups of consumers become the main reference point for the production and sale of goods. Effective work in the domestic and foreign markets requires knowledge and consideration of objective market laws, the ability to organize the regular receipt and operational use of market information, as well as increasing the competitiveness of their products, etc.
The study of the disciplines "marketing", "fundamentals of marketing" is aimed at the formation of a wide-profile specialist who is able to independently make managerial decisions on the analysis of the market environment, planning, generalize economic phenomena, and develop ways to improve the efficiency of enterprises in a market economy.
