Publisher's Synopsis
When absorbing information online, generally people do not want to read blocks of text anymore. They want information to be delivered to them much quicker and in a much more engaging way. So we wrote a book about it... ironic, huh? When using video for your business, it is not as simple as shooting a piece to camera and putting it on your website. You've got to consider what types of video would suit your business, how to speak to your target audience, and what platforms would work best for you. Not to mention a whole host of other uncertainties. We have made it our aim to answer these questions and shed some light on how to harness the power of video marketing. Not only have we imparted our own knowledge and experience, but we have included expert advice from other professionals in relevant fields. In short... this book is designed to equip you with the right information, allowing you to make informed decisions regarding your own strategies and get the results you want from video marketing.
