Publisher's Synopsis
Most organizations understand that a podcast is an essential part of their communications strategy. How to record it, what to talk about, what do we do with it, how do we launch it, and what is success are just a few of the many things that need to be considered before starting your organization's podcast. This book contains a proven step by step approach to guide you in making a successful podcast to tell your organization's story. Veteran podcast producer Blake Althen goes into detail on everything from the right recording setup for you to top level strategy like defining success, setting expectations, and how to develop content.
