Publisher's Synopsis
COMPETITIVE ADVANTAGE:
- In 2018, Fodor's Aruba was the most popular Aruba guidebook sold; it led the market with a 66% market share. (Source: DecisionKey 2018)
- One of the few guidebooks devoted to this popular destination for U.S. travelers
FULLY REDESIGNED!
- New front cover has eye-catching full-bleed images with key selling points on the front
- New back cover is fully-redesigned
- Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
- Other useful features include Great Itineraries, Calendar of Events, Things to Know Before you Go, Aruba with Kids, and more
- "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
- Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational
TOURISM TRENDS:
- Aruba doesn't really have a rainy season and rarely sees a hurricane-one reason why the island is more popular than most during the offseason (mid-May-mid-November), when the risk of Atlantic hurricanes is at its highest.
- 1.07 million tourists in 2017
CURATED AND RELEVANT:
- Focused coverage on only the best places so travelers can make the most out of their limited time.
- Carefully vetted recommendations for all types of establishments and price points.
CONCISE:
- Shortened reviews presented with brevity and focus.
Please see additional key selling points in the book main description.
