Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

Paperback (03 Apr 2017)

Not available for sale

Includes delivery to the United States

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.

Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.

Book information

ISBN: 9780749479558
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
DEWEY: 658.80028563
DEWEY edition: 23
Language: English
Number of pages: 272
Weight: 424g
Height: 158mm
Width: 234mm
Spine width: 15mm