Publisher's Synopsis
Written for the non-mathematician and free of unexplained technical jargon, Applied Statistics: Business and Management Research provides a user-friendly introduction to the field of applied statistics and data analysis.
Featuring step-by-step explanations of how to carry out successful quantitative research, and supported by examples from IBM® SPSS® Statistics, this textbook is an essential resource for students and researchers of business and management.
A range of online resources for both students and lecturers, including a teaching guide, PowerPoint slides and datasets, are available via the companion website.
Andrew R. Timming is Professor of Human Resource Management and Deputy Dean Research & Innovation in the School of Management at RMIT University, Australia.
