Applications in Basic Marketing

Applications in Basic Marketing Clippings from the Popular Business Press 1999 - 2000

10th 1999-2000 ed.

Paperback (01 Jun 1999)

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Publisher's Synopsis

This volume presents a collection of readings on marketing gathered from the popular press during 1999 and 2000.

Book information

ISBN: 9780075610298
Publisher: McGraw-Hill Companies
Imprint: McGraw-Hill Companies
Pub date:
Edition: 10th 1999-2000 ed.
DEWEY: 658.8
Language: English
Number of pages: 240
Weight: 439g
Height: 254mm
Width: 205mm
Spine width: 9mm