Apparel Merchandising

Apparel Merchandising

Third edition

Paperback (10 Apr 2014)

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Publisher's Synopsis

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Book information

ISBN: 9781609015398
Publisher: Bloomsbury Publishing (UK)
Imprint: Fairchild Books
Pub date:
Edition: Third edition
DEWEY: 687.0688
DEWEY edition: 23
Language: English
Number of pages: xii, 485
Weight: 1046g
Height: 235mm
Width: 190mm
Spine width: 31mm