Book (19 Feb 2016)
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Dr Stephan Dahl discusses how companies can use anthropomorphic advertising on social media as a marketing tool. He explains how this type of marketing creates a new type of relationship between the company and the consumer. He also suggests that this type of marketing could be used to circumvent common advertising regulations.
| ISBN: | 9781473967397 |
| Publisher: | SAGE Publications Ltd |
| Imprint: | SAGE Publications Ltd |
| Pub date: | 19 Feb 2016 |
| DEWEY: | 658.872028546 |
| DEWEY edition: | 23 |
| Language: | English |
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