5th Edition
Book (30 Jun 2001)
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Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun
| ISBN: | 9780070275478 |
| Publisher: | McGraw-Hill Irwin |
| Imprint: | McGraw-Hill Irwin |
| Pub date: | 30 Jun 2001 |
| Edition: | 5th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 256 |
| Weight: | 350g |
| Height: | 235mm |
| Width: | 165mm |
| Spine width: | 13mm |
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