Publisher's Synopsis
This work uses examples from real-life events of all types and sizes to simplify the event planning process. Author Jerry Solomon draws on his 20 years of experience in sport marketing and event production to provide strategies and tactics that can be used to make your event a success.;This practical handbook is a step-by-step guide through the event planning and implementation process, starting with the earliest stages of event design and concluding with the post-event follow-up. It explains in detail how to develop a budget, secure athletes and sponsors, sell tickets and negotiate a television contract. The in-depth explanations should help improve the profitability of your event.;The text uses hands-on learning methods. It includes checklists to reinforce the steps learned during each stage of planning and sample contracts and timelines that can be tailored for any sporting or entertainment event. These features result in cost, time and energy savings.
