Publisher's Synopsis
This is the first book to make use of Tumblr-like elaborate imaging and tongue-in-cheek captions in order to paint a picture of the generation of adolescents also referred to as Generation Y, Millennials, Generation Einstein, Digital Natives or even Gypsies. Whereas the name is not all that important, the generation certainly is. The authors - trend researchers themselves - dive into the brave new world of this new generation and take a snapshot of the characteristics present among these adolescents.
