2012
Hardback (03 Apr 2012)
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All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
| ISBN: | 9780230120624 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Macmillan |
| Pub date: | 03 Apr 2012 |
| Edition: | 2012 |
| DEWEY: | 305.2350951 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 237 |
| Weight: | 544g |
| Height: | 236mm |
| Width: | 157mm |
| Spine width: | 23mm |
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