Publisher's Synopsis
Embark on a captivating journey through the history of alcohol, from its accidental prehistoric discovery to its complex role in the modern world. This comprehensive exploration delves into alcohol's influence on civilizations, economies, religion, art, and human health.
Discover how alcohol transitioned from a fermented byproduct to a deliberately crafted beverage, shaping agriculture, social hierarchies, and cultural practices. The book traces its evolution from ancient elixirs to the birth of distillation, examining its use in medicine, rituals, and seafaring traditions.
Explore the captivating age of absinthe, its connection to art and literature, and the subsequent moral panic that led to its prohibition. Uncover the dark side of alcohol's colonial past, its role in trade, conquest, and the transatlantic slave trade.
The book confronts the rise of temperance movements and the controversial era of Prohibition, revealing its impact on society. Delve into the science of fermentation, understanding the chemistry and physiological effects of alcohol on the body, from social drinking to the grip of addiction.
Examine the global alcohol industry, a trillion-dollar business intertwined with marketing, advertising, and public health policies. Explore emerging trends like craft beverages, changing consumption habits, and the rise of low- and no-alcohol options.
This book provides a balanced and nuanced perspective, offering insights into humanity's enduring and multifaceted relationship with alcohol, its benefits, and its perils. It also provides an important insight into modern issues surrounding alcohol, including alcohol and youth, and public health policies concerning alcohol regulation.
