Publisher's Synopsis
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing.;The authors are leading authorities from USA and Europe and the book has been developed from a series of courses run for several years by the International Centre for Advanced Mediterranean Studies in Zaragoza, Spain.;These courses have been attended by postgraduates from a wide range of countries, so the book should have worldwide appeal. It is aimed at senior undergraduates as well as postgraduates and professionals in agricultural and food economics and marketing.
