Revised Edition
Paperback (23 May 2003)
Not available for sale
Using modern research findings in social psychology and the history of propaganda, the authors show how advertisers, religious groups and politicians appeal to the deepest human fears and irrational hopes to convey their ideas.
| ISBN: | 9780805074031 |
| Publisher: | Holt Paperback |
| Imprint: | Holt Paperback |
| Pub date: | 23 May 2003 |
| Edition: | Revised Edition |
| DEWEY: | 303.375 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 414 |
| Weight: | 424g |
| Height: | 152mm |
| Width: | 235mm |
| Spine width: | 24mm |
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