After Aquarius Dawned

After Aquarius Dawned How the Revolutions of the Sixties Became the Popular Culture of the Seventies

Paperback (30 Apr 2017)

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Publisher's Synopsis

In this book, Judy Kutulas complicates the common view that the 1970s were a time of counterrevolution against the radical activities and attitudes of the previous decade. Instead, Kutulas argues that the experiences and attitudes that were radical in the 1960s were becoming part of mainstream culture in the 1970s, as sexual freedom, gender equality, and more complex notions of identity, work, and family were normalized through popular culture--television, movies, music, political causes, and the emergence of new communities. Seemingly mundane things like watching The Mary Tyler Moore Show, listening to Carole King songs, donning Birkenstock sandals, or reading Roots were actually critical in shaping Americans' perceptions of themselves, their families, and their relation to authority.

Even as these cultural shifts eventually gave way to a backlash of political and economic conservatism, Kutulas shows that what critics perceive as the narcissism of the 1970s was actually the next logical step in a longer process of assimilating 1960s values like individuality and diversity into everyday life. Exploring such issues as feminism, sexuality, and race, Kutulas demonstrates how popular culture helped many Americans make sense of key transformations in U.S. economics, society, politics, and culture in the late twentieth century.

Book information

ISBN: 9781469632919
Publisher: The University of North Carolina Press
Imprint: The University of North Carolina Press
Pub date:
DEWEY: 306.097309047
DEWEY edition: 23
Language: English
Number of pages: 264
Weight: 426g
Height: 235mm
Width: 155mm
Spine width: 16mm