Aerospace Marketing Management Manufacturers, OEM, Airlines, Airports, Satellites, Launchers

Philippe Malaval, Christophe Bénaroya

2002

Hardback (31 May 2003)

$254.04

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Other formats/editions

Paperback (13 Oct 2012) - Softcover reprint of the original 1st Edition 2002 $253.66
Paperback (17 Sep 2016) - Softcover reprint of the original 1st Edition 2014 $140.25

Publisher's Synopsis

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

Book information

ISBN:	9781402071515
Publisher:	Springer US
Imprint:	Springer
Pub date:	31 May 2003
Edition:	2002
DEWEY:	629.10688
DEWEY edition:	21
Language:	English
Number of pages:	536
Weight:	992g
Height:	243mm
Width:	166mm
Spine width:	38mm