Publisher's Synopsis
Excerpt from Advertizing, Budgeting and Geographic Allocation
When an organization views its market as a group of heterogeneous geographic segments, the problem of determining how much to spend on advertising becomes a problem of simultaneously budgeting and allocating funds. The solution to this problem is a local advertising strategy. The purpose of this paper is to develop and demonstrate a model to aid in determining local marketing strategy. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
