Book (21 Mar 1991)
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"Advertizing" looks at different types of advertizing - generic, competitive, informative, persuasive, classified, point-of-sale and corporate. It explains copywriting, brand names, slogans, logos, pictures, storyboarding and targeting, and presents 6 case studies of recent effective advertizing campaigns. Finally, it describes the advertizing industry and its controlling bodies and the work of an advertizing agency.
| ISBN: | 9780749606541 |
| Publisher: | Franklin Watts |
| Imprint: | Franklin Watts |
| Pub date: | 21 Mar 1991 |
| DEWEY: | 659.1 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 46 |
| Weight: | 493g |
| Height: | 305mm |
| Width: | 219mm |
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