Paperback (10 Dec 1981)
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Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives.
′This is a book to grow on and it should be in every academic library.′ -- Choice, May 1982
| ISBN: | 9780803917385 |
| Publisher: | SAGE Publications |
| Imprint: | Sage |
| Pub date: | 10 Dec 1981 |
| DEWEY: | 659.10973 |
| DEWEY edition: | 18 |
| Language: | English |
| Number of pages: | 159 |
| Weight: | 220g |
| Height: | 220mm |
| Width: | 140mm |
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