Publisher's Synopsis
This edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads.
Advertising and Integrated Brand Promotion
5th Edition
Hardback (15 Feb 2010)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
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Book information
| ISBN: | 9780324568622 |
| Publisher: | South-Western Cengage Learning |
| Imprint: | South-Western Cengage Learning |
| Pub date: | 15 Feb 2010 |
| Edition: | 5th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 726 |
| Weight: | 1946g |
| Height: | 281mm |
| Width: | 223mm |
| Spine width: | 32mm |
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